Jay Sawyer Glenview The days before the iPhone 3G Launch at Apple’s HQ

Jay Sawyer Glenview It would change the way online gaming would be perceived. It was one of a new crop of games on the 

iPhone and a development 

barely acknowledged by the mainstream press.

 "One of the things I remember paying attention to in the first few months of iPhone 3G was Steve's attention to music," says Ellie.

 "Since Apple first hooked 

gamers with games on the PC, they were for the most part just stupid. 

What was amazing on the 3G was that Steve was paying attention to how game-makers spent their time and how they responded

 to new forms of entertainment."

 

In October 2007, a mere six months after the original iPhone went on sale in June 2007, Steve Jobs called up Small to an overcast

 meeting in which he and Small, sensing a good fit, decided the pair should co-found Game Boy Jam to create a new game for the device. 

They were arranging an impromptu launch party at Jobs' house to celebrate the event's launch. 

Jay Sawyer Chicago Small didn't dare ring anybody. "I didn't know what Steve would say or think," Small says.

 "There was only one piece of chocolate in our house. So when I heard him say 'Nom Nom'," Tiny's voice increases in volume.

 "I knew a good thing had happened. Steve was like one of those people who walks around with a sixpence.

" Famously, for months, smartphone users around the world waited and waited, undecided of exactly what Game 

Boy Jam was and where they belonged within the world of gaming.

 

They can be found in the computer labs of some of the world's best universities , taking classes from some of the brightest minds

 in the videogames industry and producing games such as Happy Wheels, a top-down racing game from the University of Texas in

 Denton that fundamentally changed how racing games developed. 

"I think it was a really interesting time for game designers," says Robert Yang, a veteran of many of Game Boy Jam's participants

 and the app maker that sparked it all.

Jay Sawyer NorthBrook "You got to have a real relationship with the work you were putting out there. You weren't working for and 

submitting to someone else. It had a lot to do with the destiny that the partnership with Steve and Apple portrayed. You were actually 

there to develop games for this device." "There were some who were a bit scared of doing this," says Benjamin Rivers, another 

Game Boy Jam graduate along with Yang.